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Mapping Goals, Driving Performance

B2B Marketing

In order to achieve real success in today’s ultra-competitive business-to-business marketplace, companies must effectively, consistently and clearly communicate the benefits of their branded offerings. That’s where we come in. Marrying a deep understanding of our clients’ value proposition and the competitive landscape, we develop content that’s increasingly helpful, relevant and useful to a target audience, and place it intelligently.

With our global network optimised for local impact, we provide compelling, integrated marketing and public relations programs that focus on engaging customers, prospects, relevant media and influential decision-makers. Whether it is broadening brand visibility of products and services, positioning company executives as industry innovators, building robust lead-generation and nurturing campaigns, or generating sales, our highly targeted, technologically-forward multimedia campaigns drive results.

We're Known For...

  • Operating a B2B worldwide network that offers global continuity optimized for local market impact
  • Building brands from niche specialists to global B2B leaders
  • Storytelling in engaging ways and across myriad B2B market sectors
  • Distinguishing client executives as informed and insightful industry experts and advocates
  • Showcasing influencer and end-user endorsements and testimonials
  • Devising lead generation strategies that deliver tangible business outcomes
  • Connecting complex marketing technology stacks to track the user journey
  • Distributing content and messaging through paid media to further the audience’s journey

Case Studies

Reimagining the B2B Launch

Honeywell: "Honeywell"

News & Insights

Insights

Sep 22, 2020

Trend Spotlight: Decentralised Healthcare

Each month, Weber Shandwick’s Trends in Two Minutes bulletin outlines three trends impacting businesses throughout Asia Pacific. With Trend Spotlight, […]

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Communicating Amidst COVID-19, Insights

Aug 17, 2020

One Step Forward, One Step Back During COVID-19

Weber Shandwick Singapore MD and APAC Chair of Client Experience Vanessa Ho Nikolovski on why this period can be used […]

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Communicating Amidst COVID-19, Insights

Aug 17, 2020

Higher Standards, More Voices: The Post-COVID Influencer Reality

As markets continue to navigate lockdown restrictions and return to workplaces, influencers are adjusting to a changed world of social […]

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More News & Insights

GET IN TOUCH

contactsg@webershandwick.com


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