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Executive Equity

Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:

Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.

We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.

Case Studies

Cruising into a Cultural Moment

Royal Caribbean International: "Eclipsing the Eclipse"

News & Insights

Insights

Sep 22, 2020

Trend Spotlight: Decentralised Healthcare

Each month, Weber Shandwick’s Trends in Two Minutes bulletin outlines three trends impacting businesses throughout Asia Pacific. With Trend Spotlight, […]

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Communicating Amidst COVID-19, Insights

Aug 17, 2020

One Step Forward, One Step Back During COVID-19

Weber Shandwick Singapore MD and APAC Chair of Client Experience Vanessa Ho Nikolovski on why this period can be used […]

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Communicating Amidst COVID-19, Insights

Aug 17, 2020

Higher Standards, More Voices: The Post-COVID Influencer Reality

As markets continue to navigate lockdown restrictions and return to workplaces, influencers are adjusting to a changed world of social […]

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More News & Insights

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