Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:
Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.
We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.
News & Insights
Sep 6, 2021
Bulletin: The Petrochemical Sector
Each week, Weber Shandwick’s APAC Intelligence Bulletin shares the key developments shaping business sectors and markets throughout the Asia Pacific […]
Sep 6, 2021
Signal: Cybersecurity’s New Urgency
After a period of prolonged, widespread, and urgent digital transformation, the Asia Pacific business sector may be unprepared for the […]