Based in Singapore Arif helps the firm's partners with integrated marketing and communication strategies across APAC.
Question and Answer
How long have you worked at Weber Shandwick
I've been with Weber Shandwick close to 5 years now.
Whats the best thing you’ve ever seen happen inside the Weber Shandwick office
Solving for the most complex challenges - this magic is made possible by a culture which celebrates what makes us unique as individuals, unafraid of change, united by our unbridled passion to impact the communities we serve.
In Five Words or less, how would you describe your Weber Shandwick colleagues
Whats the coolest (or weirdest) thing you’ve had to do for a work projec
Using the laddering technique to elicit subconcious motivations behind purchases made by fitness enthusiasts to inform a strategy to... wait for it... sell music festival tickets.
If you need to get in the zone and focus on a project, what music is playing in your headphone?
Has to be Linkin Park's REAИIMATIOИ album - this magnum opus was ahead of its time and to date is still one of the best selling remix albums OF ALL TIME in the world. If anything the album reminds be to have an unbounded mind and to stay true to my cause.
Whats your favourite restaurant in Singapore?
Yuet Sing Seafood on Smith Street - more affectionately known as THE BEST ZHI CHAR IN THE WORLD
Do you have a favourite artist
Stevie Nicks - a voice of a generation
Where would you love to travel in the world to gain inspiration?
I believe if your open your hearts and minds, you'd find inspiration even in the most common places.
If you weren’t working in this industry, what would you want to do?
I'd probably pursue a dual career as a professional athlete and coach in the day, and a club Trance music DJ in the night.
Whats the best piece of career advice you’ve ever gotten?