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Creating cultural value consumer

Consumer

We build brands by finding connection points in the real world. Our strategists and creatives help clients earn affection, affinity and purchase by delivering value to people and the world. That value can take limitless forms, like new AI-enabled technology that helps moms manage mosquito season or even a more-inclusive card game.

We energise the right platforms and the latest technology to choreograph stories that make real impact for brands and business. And we’re constantly looking for new ways to redefine how companies can create cultural impact – from CEO activism to the adoption of healthier lifestyles.

We're known for...

  • Redefining and re-energising companies and brands
  • Designing powerful brand architectures and associated narratives
  • Building affinity around milestone brand moments, including anniversaries and introductions
  • Crafting impactful creative that affects culture and the bottom line
  • Identifying and energising influencers, from micro-influencers to A-List audience movers
  • Promoting food brands across the contexts of lifestyle and nutrition
  • Possessing unmatched sector expertise, spanning automotive, beauty, beverage, technology and more

Case Studies

Cruising into a Cultural Moment

Royal Caribbean International: "Eclipsing the Eclipse"

News & Insights

Apr 29, 2022

Weber Shandwick: The In-Culture Communications Agency

 Most of us treat culture like the weather. It happens. You can dress for it, but you can’t do […]

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Feb 25, 2022

Ridhi Malhotra Named Global Head of Analytics + Intelligence

Weber Shandwick is proud to announce the appointment of Ridhi Malhotra to global head of analytics + intelligence. Malhotra joins […]

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Jan 31, 2022

Signals: Understanding & Preparing for 2022

Our analysts examine the threads connecting 2021’s major developments across Asia to outline the key trends shaping 2022: Substance, Support, […]

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More News & Insights

Get in touch

contactsg@webershandwick.com


Weber Shandwick
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