Creating cultural value consumer
We build brands by finding connection points in the real world. Our strategists and creatives help clients earn affection, affinity and purchase by delivering value to people and the world. That value can take limitless forms, like new AI-enabled technology that helps moms manage mosquito season or even a more-inclusive card game.
We energise the right platforms and the latest technology to choreograph stories that make real impact for brands and business. And we’re constantly looking for new ways to redefine how companies can create cultural impact – from CEO activism to the adoption of healthier lifestyles.
We're known for...
- Redefining and re-energising companies and brands
- Designing powerful brand architectures and associated narratives
- Building affinity around milestone brand moments, including anniversaries and introductions
- Crafting impactful creative that affects culture and the bottom line
- Identifying and energising influencers, from micro-influencers to A-List audience movers
- Promoting food brands across the contexts of lifestyle and nutrition
- Possessing unmatched sector expertise, spanning automotive, beauty, beverage, technology and more
News & Insights
Feb 23, 2023
WS APAC & This Can Happen Announce Partnership
The Weber Shandwick Collective today announced its partnership with This Can Happen, a solutions-led organisation assisting in managing mental health, […]Read More
Dec 6, 2022
Paths to Growth: Asia’s New Expansion Plans
Growing revenue is the primary reason for Asian companies expanding to new markets, according to Paths to Growth – What’s […]Read More