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Executive Equity

Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:

Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.

We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.

Case Studies

Cruising into a Cultural Moment

Royal Caribbean International: "Eclipsing the Eclipse"

News & Insights

Apr 29, 2022

Weber Shandwick: The In-Culture Communications Agency

 Most of us treat culture like the weather. It happens. You can dress for it, but you can’t do […]

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Feb 25, 2022

Ridhi Malhotra Named Global Head of Analytics + Intelligence

Weber Shandwick is proud to announce the appointment of Ridhi Malhotra to global head of analytics + intelligence. Malhotra joins […]

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Jan 31, 2022

Signals: Understanding & Preparing for 2022

Our analysts examine the threads connecting 2021’s major developments across Asia to outline the key trends shaping 2022: Substance, Support, […]

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More News & Insights

Get in touch

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