Ridhi Malhotra Named Global Head of Analytics + Intelligence
Weber Shandwick is proud to announce the appointment of Ridhi Malhotra to global head of analytics + intelligence. Malhotra joins the firm from Publicis Media’s Zenith. In her new role, Malhotra is charged with leading Weber Shandwick’s global analytics + intelligence unit, with a remit to further embed analytics into the firm’s integrated client solutions on a global scale.
“Weber Shandwick has amassed an impressive group of analytics and data specialists who work across our business to build solutions that drive value for our clients – and who work to ensure that analytics is central to our approach and our ideas. Ridhi’s deep expertise in analytics and intelligence brings even more senior firepower to our mission to deliver data-driven marketing solutions that make an impact,” said Sung Chang, Chief Impact Officer at Weber Shandwick. “We’re thrilled to welcome Ridhi to the Weber Shandwick team and look forward to seeing how she continues to grow this area of our business.”
With over 15-years’ experience, Malhotra has led global initiatives for some of the world’s largest brands, including American Express where she led a global internal analytics team. In her most recent role at Zenith, Malhotra led the data science, analytics, engineering and data governance practice for the agency, working across categories including retail, direct response, CPG, entertainment, pharma and social networking platforms.
“I’m looking forward to taking on a new challenge in an industry that has a significant influence on how companies engage and communicate with their key stakeholders,” Malhotra said.